This week we learned that Mozilla is planning on releasing a premium version of Firefox in the fall. This brings up many questions, as we are used to having many options for browsers, yet they’re all free.
Are users going to opt to pay for Firefox? Is paying for a browser something everyone is willing to do? Would you pay for a browser?
Damien reports he is already a Firefox user. But looking at the premium features Mozilla plans to include in their paid version of the browser, he said, “I doubt I will ever pay for it.”
Along the same lines, Fabio says if the browser offered features that he really needed, then he would pay for it. “But they would have to be really useful ones.” He adds that the price would also need to be reasonable.
Andrew is going to take a wait-and-see approach, but the preliminary price point they are mentioning for the premium Firefox of $10 a month is “a little steep for a browser.” He sees it as even a little bit too much for a VPN or backup service. Yet, if it has some cool features that he can’t get with extensions, he’d consider paying $2 to $3 a month of $20 a year, just because he’d want to support them.
Sayak feels that for a premium browser, “the browsing speed should be blazing fast, and we’ll need VPN-like privacy features and TOR-like anonymity.” He wouldn’t pay for a gimmicky version of privacy but would want to see something more genuine. He also thinks any price point should come with a free thirty-day trial.
Like Damien, Phil is a Firefox user and would consider paying for it if the features were good and it was an “impulse/no-brainer buy,” meaning under $5, a solid VPN, anonymity, etc. He also sees $10/month as a little steep and a little greedy as well, for something that was previously free. He notes that if there are millions of users, at $10/month you may get a few thousand users, but if you make it $2 to $3, you’ll get millions of users. It’s similar to the ebooks he has sold in the past. $10 sells three, but $1 sells 1000.
I fall in with everyone else with the price point and usefulness. I use several browsers. I have one main browser (iCab), but it doesn’t do it all. It does most, so I stick with it, but I still have to use Safari daily and Firefox occasionally. So if I’m paying for it, it better do it ALL. And yes, $10 a month is steep. That’s more than many other useful subscription apps. I shouldn’t pay more for a useful browser than I do for good productivity apps.
Do you agree with our writers? Would you consider paying for a browser only if it had useful features and only if it were a bit cheaper than $10/month? Would you pay for a browser? Let us know your thoughts in the comments section below.