5 WordPress Plugins to Build Your Email List


Building an email list of your followers or customers is important for almost any kind of business. It is often reported that email outperforms all other mediums when it comes to user engagement and sales, which is why we highly recommend all website owners keep email lists and harness the power to grow their businesses.

Once you’ve signed up with an email service provider, you’ll want to grow your email list. There are plenty of ways to integrate email subscription forms on your website, but if you don’t do it right your email marketing campaign will fail.

In this article I will go over five of the best WordPress plugins trusted by millions of users to help you increase your email subscribers and generate leads for your website.

1. MailMunch


MailMunch is a complete email subscription system for your WordPress website which can add any type of subscription form to your website. It has the option to embed multiple forms such as inline forms, slide-ins, or even pop-ups. The forms are responsive and will adapt to the visitor’s device, whether it is a smartphone, tablet or desktop.

What’s more, the forms are fully customisable, and there are several themes to select from while creating them. Other options exist such as page-level targeting, A/B split testing and built-in analytics so you can monitor and improve your campaigns. It also integrates well with all the popular email services such as MailChimp, Constant Contact, Mailpoet and many more.

The plugin is free (with limited options), bur if you want access to analytics, premium themes and support, you’ll need a premium subscription with starts at $9.00/month.

2. MailChimp for WordPress


If you use MailChimp as your email marketing service, MailChimp for WordPress is one plugin that can help you add more subscribers to your lists through various methods. Once you’ve connected the plugin with your MailChimp account, you can create beautiful opt-in or registration forms or even integrate the plugin with your existing form plugin (such as Contact Form 7 or Ninja Forms). In addition, you can configure the plugin to add the option for a subscribe checkmark to your comment form so that people who leave comments on your website can choose to join your email list with one click.

MailChimp for WordPress also integrates with BuddyPress, WooCommerce and several others. The core plugin is free, but if you want priority support and reports, you can pay a one-time fee of $49 for a single site license.

3. Optin Monster


Optin Monster is one of the most highly-regarded lead generation software which many top websites and respected online marketers use to get more email subscribers. Optin Monster works on WordPress and all other types of websites and integrates with up to nintern marketing platforms.

With Optin Monster you get an easy-to-use drag-and-drop interface for creating forms as well as A/B Split testing, analytics, exit intent, mobile- specific popups to display targeted messages to mobile device users, eye-catching animations (called “Monster Effects”) and so much more.

Unlike MailMunch, Optin Monster does not have a free option, so you have to spend some money to take advantage of its rich features. Fortunately, there are various pricing plans to suit your needs starting at $9/month.

4. HelloBar


HelloBar is one service that can help you grow your email list by adding a floating bar to the top or bottom of your website. The bar can be used to do other things such as drive visitors to a particular URL or promote your social media pages. HelloBar also has the option to add popups, a bottom slider or even a full-page takeover to your website.

Whatever option you choose to add to your site, you can customise the colours, size, message and behaviour of the plugin. You can also set up HelloBar to sync your subscribers with your email service such as MailChimp, Aweber, GetResponse and more.

If you want more options and want to remove the HelloBar branding, you have to upgrade to its premium plan which starts at $12/month.

5. Thrive Leads


Thrive Leads is another great service you can use to grow your email lists easily. It offers plenty of options and cutting-edge conversion tactics that should help you get your email campaign up and running within minutes.

It offers an intuitive form builder with plenty of pre-built templates which you can use immediately or customize to your tastes. You can add inline forms, sidebar widgets, slide-ins, popups and more with Thrive Leads, and it is integrated with all the popular email services.

You can perform A/B testing between two or more variations of your forms and monitor the performance of each variation. You can also automate this testing by allowing the plugin do all the monitoring and targeting for you automatically.

Just like Optin Monster, Thrive Leads is a premium plugin and costs $59/year for a single site license.

Bottom Line

Building a solid list of subscribers is not a day’s job. It requires careful planning and using the right tools to guarantee any success. With any of the plugins listed above you can get your email marketing campaign started within a few minutes. Give them a try and let us know your favorites in the comments below.

Ayo Isaiah
Ayo Isaiah

Ayo Isaiah is a freelance writer from Lagos who loves everything technology with a particular interest in open-source software. Follow him on Twitter.

Subscribe to our newsletter!

Our latest tutorials delivered straight to your inbox