Website owners rejoice! Google finally has an official Android application for Google Analytics. While some of the other applications out there work well, the official Google app works better. When you are not near a computer, you can now easily get your stats fix by logging in to see how well your new landing page is converting.
For those of you who manage multiple sites for yourself or clients, you won’t need to get back to the office to fill in a client when they want to know how things are going on their site.
Starting out with Google Analytics for Android
While not everything is accessible through the app, you really have access to a lot of really useful information. When Google Analytics for Android is first started, you will need to grant access to your account. To do so, you will need to have the Google Account on your Android device. Once logged in, you can see all of the accounts this Google Account has access to. There will be a tab for each account; the most recently accessed account will be expanded.
For those of you who have several properties in an account, you can see all of the properties when you tap on the tab for the account.
What you have access to
Like I mentioned earlier, you don’t have total access to every part of your Google Analytics account. What you do have the ability to see is:
Real Time Data
The real time data is HUGE for a lot of people. You can see live stats as they are happening on your site. Imaging you are launching a product or service and you want to be able to change things that aren’t working so well.
You can see how many active users there are on your site and what pages they are on. The view on the Android app is a slightly stripped down version of what you would see on the site. You are lacking the Location.
On the Dashboard, the defaults are Daily Unique Visitors and Daily Goal Conversion Rate. These can both be changed by tapping once on the graph you want to change. You will see a trash can and a slider looking icon in the top right of the graph. If you press on the slider looking icon, you will see the settings got that graph. In the settings, you can change the Metrics to pretty much all of the same options you have on the website.
Additionally in the settings, you can change the Sampling Interval from as short as hourly to as far out as monthly. Along with choosing the Metrics for the graph, you also have the choice of changing the Advanced Segment. This lets you get more specific with the info you see.
Do you need to see a larger section of information or less information? If so, you can set the date range for the graph from 1 day all the way out to 6 months.
Automatic and Custom Alerts
Some people only want to know when something happens, be it good or bad, on their site. For this, they set up Custom Alerts. These alerts will email you when you hit a certain milestone. Instead of waiting for the email, you can check on how things are going based on that criteria you have already set up in the Custom Alerts.Automatic Alerts are basically the same, just preset.
Google Analytics being as common as it is, if you run a website, you are probably already using Google Analytics. That means downloading Google Analytics for Android is kind of a no brainer.
Do you have a better Android app for accessing Google Analytics? If so, leave a comment letting us know what you prefer.
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