What Is “UTM_Source” And Should You Be Worried?

What Is “UTM_Source” And Should You Be Worried?

You may have seen URLs with a long string attached to the end of the link that looks something like this: “utm_source=facebook&utm_medium=fanpage&utm_campaign=new+article&wa_ibsrc=fanpage.” Should you be worried about the implications of this? We’ll have a look at what UTM is and answer any question you might have on this subject.

By Miguel Leiva-Gomez -
5 Alternatives to Google Analytics

5 Alternatives to Google Analytics

For those who are using Google Analytics to track your website visitors, if you are looking for alternative tools so you can complement or step away from Google Analytics, here are five great Google Analytics alternatives that you may want to consider using.

By Charnita Fance -
Cut Your Research Time By Creating Shortcuts In Google Analytics

Cut Your Research Time By Creating Shortcuts In Google Analytics

Google Analytics has recently make available a new feature that allows you to create shortcuts. There is no more segmenting and sorting each time you log into your GA dashboard. Just set it up once, save it, and view your results with a single click.

By Jessica Prouty -
How To Create A Custom Dashboard In Google Analytics

How To Create A Custom Dashboard In Google Analytics

In Google Analytics, we’re all familiar with the standard dashboard where you can see at a glance all metrics for your website, but the default settings might not be exactly what you need to measure for your particular website. Here we will show you how to create custom dashboards for your exact analytic needs so you’re measuring and tracking only what is important to you.

By Jessica Prouty -
How to Measure Social Media Impact With Real-Time In Google Analytics

How to Measure Social Media Impact With Real-Time In Google Analytics

In Google Analytics, you now have the option to see your site stats in real time. This allows you to see how many visitors are on your website, what page they are viewing, and demographic details. Let’s take a look at how this feature can help you measure your social media impact.

By Jessica Prouty -
The Official Google Analytics App for Android… FINALLY

The Official Google Analytics App for Android… FINALLY

Website owners rejoice! Google finally has an official Android application for Google Analytics. While some of the other applications out there work well, the official Google app works better. When you are not near a computer, you can now easily get your stats fix by logging in to see how well your new landing page […]

By Trevor Dobrygoski -
5 Things You Should Be Measuring In Google Analytics

5 Things You Should Be Measuring In Google Analytics

Many people don’t know how to track statistics for their website and feel overwhelmed when they first log into Google Analytics. There’s a lot of information to see so if you’re not familiar with it, you’ll probably not know what’s important to look at or track regularly. This can vary depending on what type of […]

By Jessica Prouty -
StatCounter: A Strong Google Analytics Alternative

StatCounter: A Strong Google Analytics Alternative

If you run a website, you’ve almost certainly heard of Google analytics. Many of you probably use it quite happily, but some of you might have wondered what other website statistic services exist. I’ve been using Statcounter for a few years now, and continue to do so quite happily. Their website can be found here.

By JJ -
How to Add Social Tracking For Google Analytics In Your Site

How to Add Social Tracking For Google Analytics In Your Site

For all of you who have implemented the social sharing buttons on your blog/website, don’t you wish that you can track the traffic generated from the clicks of these buttons? You can’t do that in the past, but with the new social tracking feature in Google Analytics, you can do it now. By adding a […]

By Damien -
How to Add Google Analytics’s Site Speed Tracking Feature to Your WordPress Site

How to Add Google Analytics’s Site Speed Tracking Feature to Your WordPress Site

Google has recently added a new feature into its Analytics software, enabling you to track your website loading speed now. If you are not aware, in its attempt to make the web faster, Google has launched a series of tools to help webmasters improve their site speed. There is the Google Instant where users can […]

By Damien -
How to Manage Multiple Google Analytics Accounts from Desktop

How to Manage Multiple Google Analytics Accounts from Desktop

If you are a blogger or a webmaster, you must be using Google analytics to get detailed data about your blog. Undisputedly, It’s the best free web analytics software out there and provides you with valuable information about how your site is performing in search engines and which sites are sending you traffic etc. If […]

By Soumen Halder -