Do You Stick with the Same Brand Between All Your Devices?

This comes down to a question of brand loyalty as well as personal preference. With devices taking a more permanent place in our lives, how important is it that all your devices are the same brand? Is it important that your devices are the same brand as your computer?

Of course the electronics companies want us to have brand loyalty. They’re going to do whatever they can to impress upon us how much easier it would be if you stuck to the same brand. For instance, Apple just announced that with its new OS for Mac and iOS, they’ll do a better job of talking to each other. They’ll recognize each other and allow you to transfer back and forth much more easily. Something you start on one can be finished on another. Apple isn’t alone in this. Windows of course wants the same thing with their devices, and the individual devices using Android would love it if you had both a phone and a tablet using their OS.

But how important is brand loyalty when choosing a device? Is the ease of not having to switch up OSes important? Or do you choose your devices by price, availability, and ability, regardless of OS and brand?

Do you stick with the same brand between all your devices?

Image Credit: Andy Mabbett via Wikimedia Commons

Laura Tucker Laura Tucker

Laura has spent nearly 20 years writing news, reviews, and op-eds, with more than 10 of those years as an editor as well. She has exclusively used Apple products for the past three decades. In addition to writing and editing at MTE, she also runs the site's sponsored review program.


  1. LG has to have been the worst mobile phone producer since they started making android phones. Before that, they were all I used. Samsung has always been my company of choice for electronics.

  2. I was more brand-loyal about 10 years ago. Back then, I had a streak of buying and using only SonyEricsson mobile phones. I must’ve had a half-dozen before I moved to another brand. Now I am more open to using different brands.

    Curiously, though, my main smartphone, tablet, and even laptop are all Samsung! It was never my intention to be brand-loyal. The smartphone I got for my carrier’s retention program two years ago. The tablet was my son’s but he upgraded so I ended up with it. As for the Samsung laptop, I bought it early this year, and it was the only one in the big box store that still came with Windows 7 and no touch screen gimmickry.

  3. I have answered I am brand loyal. But this is only with computers and towards Apple Mac. I was an early adopter of PDAs and stuck with Windows for ages until my patience was tried too much. I now have a trouble free existence with iPhone, iPad and MacPro. It is wonderful. The big danger with this is when Apple stop innovating which they are doing at the moment. There has been no new devices for ages. Steve Jobs please let the angels help them!

  4. I have an iPad and an iPhone, but my computers are Dell and Toshiba. There’s also one I built myself. I run Linux either dual boot or solo on all my PCs and laptops, so brand isn’t that important as long as it’s a solid product.

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