Samsung Galaxy S IV: The Privileged Eyes of Jeremy

To drum up some excitement for the Samsung Galaxy S IV on the level of what Apple usually gets with their new product releases, Samsung isn’t letting anyone see it … except Jeremy. Who’s that you say? He’s the young boy picked by Samsung, or at least their advertising execs, to get a peek at the newest smartphone to hit the market.

All of us normal people will have to wait until Thursday, March 14, to see what features are being packed into the Samsung Galaxy S IV. Rumors have the S IV with a 1.9GHz Snapdragon 600 processor in the US, and a Samsung Exynos 5 Octa in other areas. There is also reportedly a full-HD display just under five inches, 2GB RAM, 16/32 GB storage, a 13-megapixel rear camera with 1080p video, 2.1 megapixel front camera, and Android 4.2 OS.


“Jeremy,” is identified as the “secret messenger of Samsung Unpacked 2013” and being told it’s an honor to hold this position. He promises he won’t divulge what he sees after a sneak peek at the S IV. Samsung picked the right person, as he doesn’t even bow down to pressure from a girl.

You have to admit it’s a great commercial and is going to add a lot to the fanfare. It’s smart advertising. It even says at the end of the video “to be continued,” as Jeremy locks himself in his bedroom, away from the annoying girl, and is about to open the box. Does this mean Samsung has part two of the video prepared? What happens there? Does the girl break in? Does Jeremy’s mom come in and demand a peek? Will we get to see any more of the Samsung Galaxy S IV when Jeremy opens the box?

There’s still over a week left until we get a full peek at the Samsung Galaxy S IV. And until then, people are going to be watching this video and waiting for the next installment, not just to find out about the newest-hyped smartphone, but also to find out what happens next in Jeremy’s adventure as the Secret Messenger. If Apple is smart, they’ll hire that kid now for the expected iPhone 5S later this year, as that would be some smart advertising in their war against Samsung, to steal their Secret Messenger for their own advertisements. Assumably they can’t patent a young boy.

Laura Tucker
Laura Tucker

Laura has spent nearly 20 years writing news, reviews, and op-eds, with more than 10 of those years as an editor as well. She has exclusively used Apple products for the past three decades. In addition to writing and editing at MTE, she also runs the site's sponsored review program.

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