While it works great for advertisers, having personalized ads show up on websites and social networks can seem like a questionable business practice. Yet there are also some people who enjoy getting this type of advertising. Do you prefer personalized ads?
Google is the business accused most of using personalized ads. They collect personal data about you through their various apps and tools. Not only do they have control over your account data such as your address and email, they also collect the addresses you visit and/or look up, the items you search for, and the websites you visit. Google and other businesses then use that data to present you with personalized ads for what they think you would be interested in based on your data. Not everyone appreciates this though. While some people appreciate seeing ads geared toward their interests, others feel it’s shameful for a business to collect data on you just to lead to more business on their end. And yet others don’t mind the business practice, per se; they just don’t want anyone having control over their personal data.
What about you? Do you appreciate seeing ads that are geared towards your preferences? Or would you prefer that no one collect any data on you? Do you feel this is a shameful business practice?
Do you prefer personalized ads?