How to Opt Out of Twitter Tailored Ads and Prevent Twitter From Tracking You

Even though Twitter is one of the most popular social network, it is a known fact that it has not found a proven monetization model to make money from its massive user base. Its latest attempt to monetize the platform is to offer tailored ads based on the users’ interests. What this means is that it will serve more relevant ads based on your tweets, locations, which sites you have visited and every other info they have gathered about you.

On the bright side, this means that you will be seeing more relevant ads (after all, you are seeing ads in your timeline, so why not make them more interesting?)

On the flip side, this means that your every movement on the Web is now being tracked by yet another company. If that pissed you off, here is the way to opt out of tailored ads.

1. Go to and login to your Twitter account.

2. Go to Settings. Scroll down the list until you reach the “Personalization” section.


3. Uncheck the box “Tailor Twitter based on my recent website visits” and “Tailor ads based on information shared by ad partners.”

4. Scroll down to the end and click “Save Changes”.

Note: As Twitter supports “Do Not Track”, turning on the “Do Not Track” feature in your browser will also prevent Twitter from collecting data about you.

What do you think? Do you prefer to being track and see more interesting ads, or protect your privacy and see irrelevant ads?

Image credit: Twitter


Damien Oh started writing tech articles since 2007 and has over 10 years of experience in the tech industry. He is proficient in Windows, Linux, Mac, Android and iOS, and worked as a part time WordPress Developer. He is currently the owner and Editor-in-Chief of Make Tech Easier.

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