How to Opt Out of Facebook Browser History Ads on iOS, Android and the Web

It is old news that Facebook doesn’t really care about your privacy. The latest news isn’t much different either, as we’ve now learned that Facebook is selling your search history to help advertisers better target you with specific products. This may be delightful for some, but is entirely bad news for many, particularly for those who are concerned about their privacy. Fortunately, there’s an option to opt out if you wish, and today, we’re going to show you how to do exactly that.

In a positive sense, tailored ads are a better deal all round. What tailored ads do is that they show specific ads based on your browser or search history. They prevent users from viewing absolutely irrelevant ads that are inappropriate to your particular taste. And more importantly, Facebook’s ad spots are more valuable if they’re shown to users who are interested in the advertised products. Facebook’s advertising system already checks on your likes and status updates to better determine the kinds of products and services you may buy, but interest-based ads will take the current system to new heights, which many didn’t really expect from the social media giant.

So, due to the main reasons above, Facebook will be utilizing your search history, alongside information on apps you use for tailored ads. This feature will initially roll out to the United States users, and will then continue to release in different countries worldwide.

We’ll be showing you how to opt out on your iOS and Android device, along with the Web app on your computer.

1. On your iOS device, open up the Settings app from the home screen.

Opt-Out-FB-Ads-Settings-App

2. Tap on Privacy, and scroll down to Advertising, and click on it.

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Opt-Out-FB-Ads-Advertising-iOS

3. In the opening window, turn on “Limit Ad Tracking.”

Opt-Out-FB-Ads-Limit-Ad-iOS

1. Open up the Google Settings app from the apps screen on your Android device.

Opt-Out-FB-Ads-Google-Settings

2. Navigate and click on the “Ads” option.

Opt-Out-FB-Ads-Ads-Android

3. Here, tap on the “Opt out of interest-based ads” options to enable ad tracking limitations.

Opt-Out-FB-Ads-Android

The last method is to opt out on your Windows/Mac/Linux device by navigating to Facebook.com, and continuing from there:

1. Log in to your Facebook account. Click on the arrow in the top-right corner of the screen, and select “Settings.”

Opt-Out-FB-Ads-Settings

2. In the left-hand pane, click on “Adverts.”

Opt-Out-FB-Ads-Adverts

3. Click on the option to “Opt out” in the “Website and Mobile App Custom Audiences” section.

Opt-Out-FB-Ads-Link

4. In the window that opens, click on the main button to “Opt out.”

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5. Click on “Submit” in the pop-up window.

Opt-Out-FB-Ads-Confirmation

Opt-Out-FB-Ads-Successfully-Opted-Out

Facebook does note that you’ll have to disable this feature individually on different devices, as following the methods above simply changes a preference in your browser. Yet by using the methods detailed above, Facebook won’t be able to target using its new technique, and to be honest, it’s nice to know that Facebook still has the moral sense to at least allow people to opt out of such advertising techniques.

What do you think of Facebook’s new tailored ads? Is this an invasion of your privacy, or do you think that these can really help improve a user’s experience? Be sure to share your thoughts with us in the comments below.

12 comments

    • The feature may have currently not been introduced in your country. I’d advise to try again after some time, maybe the option to opt out will appear then.

    • @Tola – click on ads, Scroll over Website and Mobile App Custom Audiences – second paragraph -Opt out of ads that are selected for you by Facebook… – the words “Opt out” at beginning of text is a link. Click on it.
      Next page click on opt out and submit.
      Hope that helps.

  1. Your guide to facebook is out dated. You should learn to provide updated information not out-dated information.

  2. I think we can give Shujaa a break, just because the exact instructions need to change a tiny bit. All I had to do was to click on the “Facebook Ads” page and the hyperlinked “About Ads page.” Then the “Control the Ads You see” page, and the hyperlinked “Visit the DAA to learn more.” I was then able to opt out of almost all of the 116 advertisers there.

    Thanks, Shujaa.

    • Your welcome, I didn’t find that exact method though. My method is slightly different, but yours also works nevertheless. Thanks for sharing it with us :)

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