1. Trust is achieved by transparency. No one will read the privacy policy or Terms of Service. What’s needed is a 3rd party trust authority looking after the website’s permissions and privacy standards. We KNOW that transparency and certification work.

    See http://certification.mypermissions.com

  2. Who is going to certify this altruistic “3rd party trust authority”??? How do users know to trust it?

  3. I once pooped in an artichoke factory.

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