How Do Internet Browsers Make Money?

Featured Browsers Earning Revenue

In a recent survey where we were to be limited to just one mobile app, the Internet browsers won first preference over others. These humble software applications are usually taken for granted despite their immense contribution in making the Internet come alive.

Considering that they provide a free service, how do these browsers even make money? Typically, we assumeĀ “ad money,” but that is just one part of the overall revenue mix. Here we examine a few popular browsers and their unique approaches to revenue.

1. Mozilla Firefox

It will not surprise anyone that Mozilla Foundation does not operate as a non-profit anymore. According to its latest financial statement, the company earned $562 million in 2017. Out of this, 96 percent. or $539 million, came through search engine royalties.

Mozilla Revenues

Once again, Mozilla signed up with Google as its default search engine in Firefox Quantum. Although they will not disclose the exact revenue share, it is safe to assume that this deal is very important to them. One might think Google practically owns Mozilla Firefox amid a possibility that it may not renew the deal in November 2020. But with Firefox users searching the web more than 100 billion times a year, it is unlikely that Google will pull the rug out from under them.

However, that doesn’t stop Google from harassing Firefox users, seeing that both browsers are still competing in the same market. In one of the examples, as this tweet shows, a user noted that Google Flights was blocked on the Firefox Android app.

Tweet Google Flights Blocked Android

In all fairness, Mozilla has tie-ups with Yandex in Russia and Baidu in China, which are more important than Google in these countries. It is also trying to diversify with Firefox Pockets and user-centric advertising and even selling ad impressions.

2. Safari


Similar to the Firefox revenue model, Safari earns royalties from search engines, especially Google. Except, in Safari’s case, they have a greater leverage than Firefox considering that Google recently paid them $12 billion to keep using it as a default search engine. Thanks to the hundreds of millions of iPhone and Mac users, Apple can continue to make a good deal with Google year after year, which makes Safari the richest browser after Chrome.

3. Microsoft Edge


Similar to Google Adwords, Microsoft Edge’s primary revenue comes from the Bing search engine. However, at a 4 percent market share, which is not likely to increase anytime soon, it is having a harder time catching up with Chrome. Moreover, Bing ad revenue fell 7 percent in the fourth quarter of 2018, which means the era of stagnation is far from over. Even as Microsoft finds it impossible to beat Google at its own game, its only hope is to continue to reward users with gifts and coupons for using Bing and Edge.

4. Opera

One of the more modest browsers in terms of reach, Opera seems to have perfected the knowledge of how to leverage a browser profitably. With 182 million active users globally, Opera is witnessing year-on-year revenue growths of 28 to 34 percent. While it does share Firefox’s revenue model of partnering with search engines (Yandex in Russia, Baidu in China, Google everywhere else), there are other techniques that deserve a mention.

Opera Feature

For one, Opera has licensing deals with many websites such as and Ebay. It also has device-level agreements with smartphone companies such as Oppo and Xiaomi, in which Opera is the main browser in the dock. It is also venturing into artificial intelligence-driven content discovery technologies.

5. Brave

Best Web Browsers Linux Brave

The Brave browser prides itself as private, secure and fast. With ad blockers and zero log policies, it is a wonderful browser to use. However, they have to earn money, too. For this, they use cryptocurrency, which they call Basic Attention Tokens (BAT). Just like Microsoft Rewards, a user gets paid BAT units for using the service. They also have tie-ups with HTC Exodus, the first blockchain phone. Brave works with verified publishers on YouTube and Twitch as a secondary revenue source.

In Summary

We saw that each browser has its own income strategies with all of them very different from the next. We did not mention Google Chrome in this list because of its double advantage as Google’s vehicle for search ad revenue. This unique position makes it a formidable player that leaves everyone behind by a long shot. Because of the huge ad revenue component, Google has little need to adopt the interesting methods pursued by other browsers.

What do you think is the ideal way for browsers to earn money? Do let us know in the comments.

Sayak Boral Sayak Boral

Sayak Boral is a technology writer with over ten years of experience working in different industries including semiconductors, IoT, enterprise IT, telecommunications OSS/BSS, and network security. He has been writing for MakeTechEasier on a wide range of technical topics including Windows, Android, Internet, Hardware Guides, Browsers, Software Tools, and Product Reviews.


  1. > It will not surprise anyone that Mozilla Foundation does not operate as a non-profit anymore.

    It might surprise the people working at the non-profit Mozilla Foundation!
    The foundation had to form a corporation for tax purposes. It is wholly owned by the non-profit foundation. As a result it acts similar a non profit (no stocks and payouts) and focuses on the user.

    Also, you seem to imply that having an income makes you for-profit. This whole section is highly misleading and inaccurate.

    1. Thanks, please excuse the journalistic whim. The main implication is that Google providing the single largest share to Mozilla Foundation’s revenues may not augur well for the future of the Firefox browser. If Google decides not to renew the contract with Mozilla after November 2020, they might be unable to operate in future. Imagine your biggest competitor also being your most important client. That’s a pretty bad position to be in.

      1. “If Google decides not to renew the contract with Mozilla after November 2020″
        There’s always DuckDuckGo.

        ” Imagine your biggest competitor also being your most important client.”
        Google will be taking over the browser market. Even the mighty Microsoft has switched to Google’s engine. Did I hear someone say ‘incipient monopoly’?

        How many browsers have incorporated Google’s Safe Browsing checking?

  2. Mozilla has made a ton of money over the years. They made so much, Firefox stagnated, the head honchos got fat and they lost the market share (and lots of goodwill) they enjoyed for so many years. They started running the numbers and gasp! in a few years, they realized they would cease to exist.

    In desperation, they finally got around to Quantum. You are right… Mozilla is 100% dependent on Google. But… Google (sorta’) needs them like Microsoft needed Apple a couple of decades ago. It’s a tough read for Mozilla. They realize they need to diversify but are afraid of stepping on the master’s shoes.

    They cowardly abandoned FirefoxOS, – KaiOS took the code (Open Source) and let Google buy their way into their ecosystem. So now Google is basically FirefoxOS now. When Mozilla tossed their OS away (and their only attempt to branch out), they also tossed any thoughts of slowly building a search alternative (DDG, Startpage, Qwant have been able to do it with a lot less) and other products that directly compete with Google (which is nearly everything). They kneeled before Zod.

    Mozilla can do so many things on the Web but (because of their dependence on Google) still take on the role of bit-player. FirefoxOS was the turning point. It gave them their own platform but it was too much of a risk and so they catered to the smallest of markets overseas – doomed to failure from the very start.

    They could partner with KDE or Mint, partner with a hardware vendor and boom! A Firefox distro. All the other guys are doing it now but, I think, Mozilla management needs a complete overhaul from their very conservative and corporate beginnings (Netscape).

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