Quibi is yet another video-streaming service founded by a titan of the entertainment industry. Jeffrey Katzenberg has some serious Hollywood clout as chairman of Disney during its animation renaissance and co-founder of DreamWorks Animation. While Katzenberg certainly has the credentials, how does Quibi hope to differentiate itself in an already over-crowded field? Read on to find out what Quibi is all about and whether or not you should subscribe.
What Does Quibi Even Mean?
Quibi stands for “quick bites” and doubles as the ethos of the entire platform. Quibi is hoping to pioneer a new way of consuming television. All of the content on Quibi will take the form of short, episodic TV and movies divided into “chapters.” This means that viewers can watch an episode from start to finish in five to ten minutes.
The idea stems from the fact that most people have periodic downtime in their day. Whether that’s on their daily commute to work or while they’re putting together something for dinner, Quibi hopes to fill these gaps in our day with content. Because Quibi is designed to be watched in moments of spontaneity, Quibi is only available on mobile devices.
What Kind of Content Will Quibi Have?
Quibi isn’t going to simply chop up existing TV shows into more manageable run times. Instead, Quibi is investing heavily into original content made specifically for this new format. With approximately $1.75 billion to play with, Quibi is courting big name stars and creative talent to develop their shows. With that sort of cash, Quibi is aiming to cover all of the bases.
Are cooking shows your thing? How about immersive prestige dramas? Are you a reality junkie? Do you love to laugh? What about being scared senseless? Quibi is aiming to scratch virtually every entertainment itch you can imagine.
Furthermore, Quibi will also feature non-scripted content such as documentaries and shows dedicated to news and popular culture. At launch, Quibi will be home to approximately 50 different shows, but expect that number to increase as time goes on.
One of the most interesting facets of Quibi is its unique approach to the way we hold our devices. Quibi employs “Turnstyle,” a sort of pan-and-scan technique that seamlessly makes the best use of your screen real estate, whether you’re holding it in landscape or portrait.
Criticisms of Quibi
Despite being only a few days old, Quibi already has its critics. The biggest complaint about the new streaming service seems to be the fact that Quibi is available exclusively for mobile devices. Because of this, Quibi is not available on TVs in any way, shape or form. There is no Quibi app available for Android TV or other smart TV platforms. Additionally, there are no apps for the Amazon Fire Stick, Apple TV, Roku, game consoles or other streaming boxes. Furthermore, Quibi does not support Chromecast or AirPlay, so you can forget about casting your Quibi shows to your TV.
In addition, Quibi has come under fire for its lack of social media integration. There is no ability to connect with other viewers, nor is there any way for users to chat or comment from within the Quibi app itself. Furthermore, Quibi has blocked the ability to screenshot, further limiting the ability to share favorite moments via social media.
Quibi Pricing Structure
Unlike other short-form video platforms like YouTube and TikTok, Quibi is a premium service. This means that there is no free option, so if you want to watch, you’re going to have to pony up those credit card details. That being said, Quibi is a bit cheaper than the competition. Quibi subscribers have a choice of two pricing tiers.
The base option is $4.99 per month; however, you’re going to have to sit through the occasional ad. Alternatively, you can opt for the premium tier which will run you $7.99 per month. These prices aren’t exactly cheap, and the folks at Quibi seem to recognize that. Because of this, Quibi is offering a 90-day free trial in the hopes of getting you hooked. But be quick – the 90-day free trial expires at the end of April.
How Do I Get Quibi?
The Quibi app is available for both Android and iOS. As we mentioned earlier, Quibi has been designed exclusively for mobile devices, and it doesn’t look like that will change any time soon. For better or worse, this means that everything Quibi has to offer is going to be delivered to you solely through the screen of your phone.
If you are looking for a more traditional TV-viewing experience, check out the best free sites to legally stream TV shows. Or if you prefer something more social, check out some of the ways you can watch videos online with friends. Will you be subscribing to Quibi? Do you think it’s a mistake to limit Quibi viewing to mobile devices only? Let us know in the comments!