How to Create Guides on Instagram

Create Guide Instagram Featuring

Instagram is constantly adding new features in a bid to offer an increasingly superior experience to its users. Case in point: one of the most recent that was introduced during the early phase of the pandemic is Guides. However, the option might have flown under the radar for many users, especially since it was initially available only for select accounts. That is no longer the case, however, so this article aims to shed some light on Guides and show you how you can create your first Guide.

What Are Guides?

Guides are basically collections that mix both text and visuals and allow the creator to easily share recommendations and tips with their followers. Guides have a dedicated place on your profile: you’ll find them listed underneath the Follow button on your profile. If you have set up Highlights for your account, the Guides will be in the line of icons underneath. To access Guides, you’ll need to tap on the “Open book” icon.

Create Guide Instagram View Guides

When viewing a Guide, users will have access to a collection of posts that the creator has specially curated with a topic in mind, as well as helpful tips and advice.

When it was initially introduced back in 2020, the feature was meant to promote well being and showed up on the profiles of various creators or organizations activating in the segment. Since then, Guides have been made available to everyone, not just brands and businesses.

How to Create Your First Guide

Creating a Guide on Instagram is a pretty specific process. You won’t be able to do so from the Instagram feed simply by tapping the “+” button on the upper-right corner of the display. At the same time, you won’t be able to create a Guide straight from the Instagram camera ether. What you need to do is head to your Profile.

  1. Tap on the “+” button in the upper-right corner of the display.
Create Guide Instagram New
  1. From the menu that pops up from the bottom, select “Guide.”
  2. Here you’re given three options: Places, Products and Posts. The first one allows you to recommend places in your city or beyond, while the second lets you share with your followers some of your favorite products. With the last one, you can group a collection of posts together that you’ve created or saved.
Create Guide Instagram Select Options

Three Types of Guides

The three types of Guides feature their own particularities, but overall, they will look the same. Think of them as a very visually-focused type of listicle. Depending on the type of product or service you wish to promote, you’ll need to select the right kind of Guide for your particular purpose.


  1. If you’ve selected the first option, Places, Instagram will prompt you to select the location for which you want to create the guide.
Create Guide Instagram Pick Places
  1. Instagram will search for posts that were tagged at that location and will show them to you in a new window. Swipe downward to browse the results and pick your favorites. Interestingly, you’re not allowed to pick your own images for this type of guide and must rely on the content created by others.
Create Guide Instagram Select Pics Places
  1. Once you’ve made your selection, pick a title for your Guide, select a cover and add a small description for each photo group as well as individual notes for each image (optional). Note that a Places Guide needs to include at least two Places before it can be posted. To add a new place, tap on the “+Add place” button at the bottom.
Create Guide Instagram Places Add Place
  1. If, at any point, you wish to rearrange the order of your entries within the Guide, tap on the three dots next to an item and select “Reorder Posts.”
Create Guide Instagram Places How To Reorder
  1. Arrange them as you please by dragging each post with your finger, then press “Done.”
Create Guide Instagram Places Reorder
  1. When you’re done with all of the above, press the “Next” button in the upper-right corner of the display.
Create Guide Instagram Places Next
  1. Instagram will inform you that the Guide will show up in the “Guides” tab on your profile and won’t be shared on your profile grid. HOWEVER, your followers will be able to see a preview of the guide in their feeds.
Create Guide Instagram Places Share


  1. If you’ve selected Products instead of Places, Instagram will let you search for your favorite brands next. Whether we’re talking about cosmetics, clothes or books, your options are endless.
Create Guide Instagram Products Search
  1. Browse the products available from a particular brand and select the one you wish to add to your Guide by tapping on it. Note that not all of the products offered from a brand will show up in this list.
Create Guide Instagram Products Browse
  1. Select one of the images showcasing the product offered by the brand or add your own product images by tapping on “Your Posts” at the bottom. In addition, you can opt for the “From shop” option.
Create Guide Instagram Products Select Image Options
  1. Add as many favorite products as you want. Make sure you add a title, select the cover photo and write a bit about what the guide is about.
Create Guide Instagram Adding Product
  1. As before, press “Next,” then hit the “Share” button to launch your creation into the world.


  1. The last type of guide is Posts. You can create great sets of posts that fit under a certain category. You can use other people’s posts, provided you’ve added them to your Saved collection as well as your own.
Create Guide Instagram Posts Select
  1. To Save a post while browsing your feed, for example, you need to tap on the bookmark-like icon underneath the image on the right.
Create Guide Instagram Posts Saved
  1. Back to your guide. Add a title, choose a cover and maybe say a few words to describe your guide and the posts.

Once published, your new Guide(s) should be accessible through your Profile via the Guides tab.

Share Your Guides on Instagram

Once you’ve created your first guide, you’ll probably want to start sharing it with your friends and followers. It is quite easy, as you will see below.

  1. Open a Guide you want to share. (It can be yours or anyone else’s.)
Create Guide Instagram Share Button
  1. Tap on the Paper plane icon in the lower-left corner of the display.
  2. Send the Guide as a Direct Message and share it as part of your Story, even if it’s not yours!
Create Guide Instagram Share Guide

If you’re trying to raise awareness about your own Guide(s), sharing it to your Stories is a great way to promote it with your followers.

Frequently Asked Questions

1. How can I discover more Guides on Instagram?

If you’re looking to discover Guides created by other people on Instagram, that’s not super straightforward. You can use the Explore tab (accessible through the Search icon at the bottom) and may randomly come across Guides in there. They should be marked with a relevant icon to distinguish them from regular posts. The easiest way to discover new Guides is to check for them on a user’s profile. Here are some examples: @afspnational, @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong and @eenfance.

2. Can I edit a Guide after it has been published?

Yes, you can. If you want to rearrange your posts or simply want to add or remove additional items, access the Guide and tap on the three dots in the upper-right corner and select “Edit Guide.”

Create Guide Instagram Edit Guide

Apply your modifications form there.

3. Can I access Guides on Instagram for desktop?

Yes, you can check out and browse Guides while you’re using Instagram on your PC. However, you can’t create them from your computer. Right now, it’s only possible to add regular posts to your profile. Also, keep in mind that while you can access Guides on PC, you won’t be able to share them via DM or a post.

Image credit: Unsplash

Alexandra Arici
Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

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