How to Create A Google+ Page For Your Business

Facebook Page has been insanely popular with web owners that if you didn’t have a Facebook page for your business/website, you are not participating in the social game at all. In order to get a piece of the big pie, it is not surprising that Google has also come out with the Google+ page (for their Google+ social network) that allows anyone to create a page for their website/business. Here’s how you can create a Google+ page for your business.

1. Go to https://plus.google.com/pages/create. Depending on your business type, choose the appropriate category from the left sidebar. For MakeTechEasier, since we don’t carry any product, I will be going with “Others”. Enter your business name, website and other miscellaneous information. Once done, click Next.

google-page-create

2. On the next page, enter your tagline and upload your business logo.

google-page-tagline-logo

3. While uploading your business logo, make sure you adjust the border markers so that it doesn’t crop the necessary region.

google-page-upload-logo

4. Next, on your own Google+ account, you can send an update to your stream to get the word out about your newly created page. Click Finish when done.

Congratulation. You have successfully created a Google+ page for your business. You can now proceed on to setup your page (post content, get the words out, add new friends etc.) If you are already familiar with Google+, using the Google+ page will not be any different from your personal account.

Just below your business logo is a link for you to switch between your own Google+ account or the Google+ page. This allows you to manage your personal account and G+ page easily.

google-page-pages-switch

Vanity URL

Google has not introduced a vanity url yet, so your Google+ page URL will be of the form https://plus.google.com/105912493009262034063, which is kind of ugly and hard to remember. One alternative is to use a URL shortener (such as bit.ly) to create a personalised short URL for your Gplus page. For example, the URL shortener http://mte.gs/mte-gplus will lead to Make Tech Easier Google+ page. This is of course a temporary solution till Google introduces the vanity URL.

Promoting your Google+ Page

To promote your newly created Google+ page, you can insert a badge on your site to inform your readers about its existence.

To create a badge:

1. go to https://developers.google.com/+/plugins/badge/config.

2. Enter your Google+ page ID (the string of numbers behind the “https://plus.google.com“). Choose the size of the icon that you want to appear on your site. Lastly, enter your badge name.

google-page-badge

3. Copy the code and paste it to the position where you want the badge to appear on your site.

Done.

Linking your website to your Google+ Page

If you have followed the instructions above to add the badge to your site, your site is already linked to your Google+ page. If not, just paste the following code to your site, between the <head></head> tag

Replace the “https://your-gplus-page-url” with your Google+ page URL.

The benefit of linking your website to Google+ page is that your linked site is now eligible for Google Direct Connect, which allows people to search for you using the “+” sign.

Last but not least, while you are busy setting up your Google+ page, don’t forget to add Make Tech Easier to your circle.

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