Relying on Google to solve every information request is second nature to most of us. While Bing, as a search engine, is a distant second, it’s practically unheard for anyone to claim it’s superior to Google. However, there are a few areas where Bing does better.
While most people will prefer to use Google, the Microsoft search engine is actually a favored Google alternative in many countries.
For example, in the United States, as of January 2020, Bing commands a healthy 11.87 percent market share of desktop search engines and 12.88 percent for tablet users. If we add Yahoo to the tally (as it is powered by Bing), that would mean a respectable 17- to 18-percent market share.
Although that’s still way behind Google’s pole position, there are a few advantages to Bing users being a forgotten marketing demographic.
1. No Captchas
While binging for search results, you will never encounter a captcha wall, which is a regular problem with Google search. This is one of the reasons I started using Bing, since I am a compulsive search engine user, and Google doesn’t always like it.
If you’re tired of proving to Google you’re not a bot, Bing will welcome your excessive searches with open arms.
2. Less Effort in Image Scrolling
Bing had originally introduced horizontal image scrolling, which has now been replicated by Google. There are a few differences, though.
Google’s horizontal images open in a side panel which occupies almost half the screen space, only allowing you to preview five or six of these images without scrolling down further. The worst part is when you click on an image – it first directs you to the host website where you have to scroll down once again to trace where it is. This defeats the whole purpose of image previews.
With Bing, searching for good images takes far less effort. The horizontal scrolling panel occupies the entire screen: it feels like a slideshow. You can quickly return to thumbnail view by clicking the close button on top.
Once you click on an image, you will directly view a full-sized image (in a separate tab) rather than being forced to visit the website first. Bing allows you to quickly view multiple images across different tabs.
3. More Visual Search Options
While Google allows you to “search by image,” it limits you to pasting image URLs or uploading them from your computer. Bing Visual search additionally lets you drag images from your desktop or take a photo with your webcam/phone.
4. Advanced Video Search
If you’ve never tried Bing’s video search engine, it’s time to give it a go. You’ll be surprised at how developed the platform is.
All the video search results are organized using neat thumbnails which can be scrolled with horizontal arrow keys. To view the same number of videos on Google’s video search, you will have to scroll much more.
But that’s not where the differences end. You can directly play Bing videos in full-screen mode without having to visit YouTube, Facebook, Hulu, CNN, Fox, or other sites. In comparison, Google will always direct you to YouTube or other sites first.
Bing videos also gives superior results to Google video search. It is at least as good as YouTube in terms of algorithmic suggestions because you just won’t need to visit YouTube unless you want to read the comments.
5. My Saves
It’s a whole new experience in search engines which many people aren’t aware of. Say goodbye to saving bookmarks or favorites. Bing prominently displays a feature called “My Saves” which allows you to save all search results in one place. If you save “My Interests,” you get search suggestions on your favorite topics of choice. Again, it’s the kind of feature you generally find on YouTube.
6. Additional Privacy Settings
Bing allows you to totally turn off interest-based advertising from “Other Privacy settings.” While it is well-connected with Windows, Skype, XBox, and Office, you have a clear choice not to use your Microsoft account. As a user, you are in complete control of your privacy.
Unlike Google, Microsoft does not use “content-based targeting,” so your emails, chats, files, and other personal stuff are not tracked for advertising.
You can delete all search histories from the Microsoft Privacy dashboard.
7. Office 365 Integration
Bing integrates quite well with Outlook, Word, PowerPoint, OneDrive, and Excel. For example, while creating a PowerPoint presentation, you can directly use a Bing search for the keywords. It will immediately fetch search results from Creative Commons which can be directly inserted in the presentation, the same way you get Bing search options during a Skype chat.
8. Overall Look and Feel
Compared to Google’s spartan interface, Bing feels more colorful and inspirational. The wallpapers are changed frequently.
Main Drawback of Bing vs. Google
Now that we’ve described several pros of using the Bing search engine, it’s important to discuss its biggest drawback which is:
Bing is not Google.
In terms of conventional search engine results and accuracy, Bing and other search engines have a long way to go before they can deliver Google-level performance. This means Google does way better in terms of more search results, more relevant search results, and a better understanding of user intent.
As long as other search engines don’t improve their search results quality, Google search will remain unchallenged.
Personally, I am now using Bing at least 40 percent of the time because I don’t want to deal with Google’s captchas. I am increasingly using its image and video search features. Bing also integrates very well with the new Microsoft Edge browser, which is what I am using now.
However, when it comes to regular search queries, most people, including me, prefer Google search engine over Bing. There are many reasons. For example, Bing Maps is not nearly as user-friendly as Google Maps. However, most operators common with Google are usable in Bing as well.
Do you like to use Bing search engine? Please share your experiences in the comments.