6 of the Best Alternatives to Amazon

Amazon Alternatives Featured

To many of us, it may seem that there is no real alternative to Amazon, as it has come to symbolize ecommerce in the most powerful of ways. Without a doubt, it offers a robust range of merchandise combined with the best user experience, prices, shipping and return policy. Then there are Amazon Prime subscriptions, a future around the Internet of things, and even great third-party tools to track price drops, which makes Amazon appear downright unbeatable.

However, the truth is that there are several online stores that not only match Amazon in terms of scale and offerings but also in its seamless customer experience. So before you start using “Amazon” as a verb for shopping, check out this handy list of ecommerce websites that are giving Jeff Bezos a run for his money.

1. Thrive Market

Best for: groceries

A big reason many people are turning away from Amazon right now is the ethical side – from poor worker pay to undercutting business practices, Amazon isn’t the best place to shop if you want a clean conscience.

Best Amazon Alternatives Thrive Market

Thrive Market has a focus on organic and ethically-sourced and produced foods and groceries – a more affordable alternatives to Whole Foods which (surprise, surprise) is now owned by Amazon. For a small monthly fee of $5 a month, you get 25% to 50% discounts on many high-quality products.

It has many of the same handy features as Amazon Fresh, such as monthly subscriptions of certain items, but with a much bigger focus on health foods, healthy snacks and specialist diets (as well as the general day-to-day produce). Best of all, it comes with a 30-day free trial, so you don’t need to commit right away.

2. Newegg

Best for: general shopping

Newegg is a great alternative if you’ve decided to move out of Amazon but still miss its features and product range. In fact, from tracking an order to checking your dashboard, there is hardly any feature that Newegg does not seem to have replicated. It supports localized sites and currencies worldwide and is attracting many retailers.

Newegg Look And Feel

They even seem to have matched Amazon’s display of similar product items at the bottom of each item. There are also product “wish lists,” “daily deals” and “marketplace spotlight.”

Newegg Compare Similar Items

Of course, they have a “premier” membership carrying a free 30-day trial along with options such as “free three-day-or-sooner” expedited shipping.

Newegg Premier

When it comes to the actual products range, Newegg is certainly no poor cousin of Amazon. Originally an electronics vendor, Newegg carries thousands of items related to Internet of things. The prices closely match what are offered on Amazon.

Newgg Raspberry Pi Kit Search

They sell everything under the sun – not only in electronics but also gaming, automotive equipment, software, toys, and apparel.

3. Ali Express

Best for: general shopping

AliExpress is Alibaba’s signature online store with a similar powerful range of offerings as Newegg, but it does not feel like an imitation of Amazon.

Aliexpress Homepage Appearance

You can search for the items just as with any other ecommerce website. With AliExpress, you get the backing of Alibaba’s global marketplace, which can make prices on some products appear somewhat cheaper. The range of offerings on computer parts, electronic components and IoT products is quite extensive.

Aliexpress Search Results Raspberry Pi Boards

You get some amazing smartphone deals on AliExpress, which makes it a really good alternative to Amazon.

Aliexpress Iphone Search

They also have a massive style section where you can pick up decent jewelry, clothing and shoes.

Jewelry Aliexpress

The apparel section at AliExpress returns a good selection for every search criteria you can imagine. It may feel more exhaustive than Amazon, and the prices are hard to resist.

Aliexpress Printed Tshirts

AliExpress is no rookie in the online store business. They offer similar refund and on-time delivery guarantees for the products as Amazon.

Buyer Protection Aliexpress

4. Walmart

Best for: groceries, general shopping

If you live in the U.S., Walmart is perhaps the smartest alternative to Amazon. It carries an extensive range of products, which are cost-competitive and seem endless. The best part is that unlike Amazon, you don’t have to suffer through multiple sellers and their unprofessional tactics. Each and every product is vetted by Walmart itself, which means the guarantees are slightly better.

Walmart Search Results Raspberry Pi

As discussed earlier, the product range for many items at Walmart are more extensive than Amazon. A search selection for “tire pressure gauge” offers far more results.

Walmart Search Results Tire Pressure Gauge

I could even find the complete collection of Frank Miller comics and its collective editions, which I found more useful than Amazon’s results for similar searches.

Walmart Search Results Frank Miller Comics Img

One of the best features of Walmart is “Rollback,” which makes several products become a steal if you keep track frequently.

Walmart Rollback Products

5. Rakuten

Best for: general goods

This Japanese online store is winning rave reviews for its minimalist interface and extensive products range. Rakuten has a different ecommerce model, where products from different online stores are compared so that you can choose the cheapest option.

Rakuten Search Results

Some of the stores that support Rakuten include Amazon, eBay, Walmart, Walgreens and Kohl’s. You don’t have to leave the Rakuten website to make a purchase, as these stores are only used for fulfillment.

Rakuten Different Stores Similar Products

Almost all products that you need can be found in a relevant store. Rakuten is super-extensive and offers product returns and guarantees like any other store.

Rakuten Product Fulfillment

6. eBay

Best for: general goods

Rounding off the list, eBay is still a big competitive player in the ecommerce segment. It offers almost all the same products that Amazon does.


Amazon is a decent online store which has redefined e-commerce, for better and for worse.

If you’re looking for more alternative sites to the big ones, then see our list of Facebook alternatives. Also, check out our favorite price comparison sites to get the best deals possible.

Image credit: Daniel Eledut on Unsplash

Sayak Boral
Sayak Boral

Sayak Boral is a technology writer with over eleven years of experience working in different industries including semiconductors, IoT, enterprise IT, telecommunications OSS/BSS, and network security. He has been writing for MakeTechEasier on a wide range of technical topics including Windows, Android, Internet, Hardware Guides, Browsers, Software Tools, and Product Reviews.

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