Even just twenty years ago we wouldn’t have expected our entertainment needs to take this path. Everything is streamed whether it’s movies, TV, or music. Streaming services are becoming nearly as important as utilities in our home. So now they seem to be directly taking each other on. But who will win the battle of the streaming services?
Let’s start with music. Some people eschew downloading songs and buying CDs in favor of paying a monthly subscription price to listen to whatever they want. Spotify seemed to be the leading contender for years, but now Apple Music has entered the fray. Spotify is now launching a new feature, Release Radar, that seems aimed at the Apple Music subscribers. It makes it easier for listeners to find new music that fits their tastes. But Apple’s not taking that laying down. They are rolling out an all-new interface soon that makes it easier to find music as well.
And then there are TV and movies. There are many people that are foregoing cable and satellite and just streaming movies and their TV shows. Netflix seemed to be the place for movies and Hulu the place for TV shows, but now Netflix is offering first-run TV series, and Hulu has just announced that they won’t offer as much television content anymore in what seems like it’s placing itself in battle with Netflix. However, Apple has announced that they will begin producing first-run television shows as well, and let’s not leave Amazon Prime out of this battle.
What’s going to happen in all this competition? Will there be any winners or will this just promote more battles between the opposing services? Is this beneficial to the viewing/listening audience? Or is this something that doesn’t help viewers and listeners at all and only serves to make these big tech companies bigger?